Project "Who are we at InnoVentum?"

InnoVentum Team celebrating InnoVentum's 5th birthday in 2015

We continue our series of interviews with the InnoVentum Team members called "Who are we at InnoVentum?" in which I talk with the professionals that make InnoVentum GREAT, since most of us stay behind the scenes.

Today our focus is on Marcus Ulmefors – one of InnoVentum’s top technical talents. He can provide comprehensive information on any subject within energy technology: from how solar panels work to the construction of a new generation nuclear power plant. Marcus has developed InnoVentum’s own power monitoring app and he is responsible for our entire IT infrastructure. Moreover, Marcus, together with Julien and Lucas, prepares technical proposals for our clients, deals with suppliers and distributors. Marcus is a truly international mind, which matches perfectly InnoVentum’s international team spirit!

Below you will find my interview with Marcus.

Introduction: Marcus Ulmefors

Ala Kazlova (AK): Tell us a little bit about yourself – what is your background, family history, education, travels, interests in life – please make a small introduction.


Marcus Ulmefors (MU): I grew up in Sweden with my parents and younger sister. At age 18 I moved abroad to work, study, and travel. After 6 years residing in Paris, Barcelona, London, and Berkeley I returned to Sweden with a Masters degree in Mechanical Engineering with Energy specialization.

Since returning to Sweden I have worked as Mechanical Engineer and Software Developer while taking courses at University and on online platforms. Outside of work I enjoy spending time in the west coast archipelago of Bohuslän, taking boat trips with friends and family.

Another favourite activity is to travel within Europe and further away to meet with friends I’ve made at different stages in life.

Marcus caught in a conversation

Working at InnoVentum

Marcus receiving the award for the Giraffe 2.0 at the Energy Show in Ireland

AK: When did you join InnoVentum?

MU: March 2015


AK: Why did you decide to join InnoVentum?

MU: I wanted to work with renewable energy in a hands-on role where I could take a lot of responsibility.


AK: What is it that you like about your job at InnoVentum?

MU: All our customers are fantastic. It’s a privilege to work with them planning and finalizing installations that achieve energy independence by harnessing renewable energy from the immediate environment.

AK: What would you like to improve in the future?

MU: Developing additional partnerships with international distributors and installers so that our wooden towers can be installed in many more locations at a rapid pace.


AK: A couple of words about the team at InnoVentum - please share your thoughts.

MU: The team is made up of a diverse mix of personalities and skills with the shared ambition to commission successful installations for our customers. We all contribute in complementing roles and we have good reason to be proud of our achievements so far!


AK: What are your top 3 biggest achievements at InnoVentum?

MU: My personal pet project from the very start has been the online monitoring portal where our customers and the public can follow energy production in real time.

Project number two would be the website facelift launched in early 2016 where the entire site was redesigned from scratch to accommodate for mobile browsing.

I have also had the pleasure to represent Innoventum in Sweden and abroad in various settings ranging from governmental contexts to local, specialized clusters. The contacts made at these events have developed into partnerships that eventually resulted in both innovation awards and commercially successful projects.

Marcus and the Dalifant

Proust Questionnaire

AK: Now we’ve learnt about your role at InnoVentum, it is time to reveal some aspects of your personality (in a playful light-hearted way, of course)! Please answer some questions of the Proust Questionnaire:

(The Proust Questionnaire has its origins in a parlour game popularised (though not devised) by Marcel Proust, the French essayist and novelist, who believed that, in answering these questions, an individual reveals his or her true nature.)


AK: 1. What is your idea of perfect happiness?

MU: A good balance between excitement and calm where I and my closest family and friends feel in control.


AK: 2. What is your greatest fear?

MU: That an accident or health emergency will strike my family.


Marcus on the boat

AK: 3. Which living person do you most admire?

MU: Salman Khan. It’s fantastic to use technology to democratize education with global reach. Hat’s off.


AK: 4. What is your greatest extravagance?

MU: I do enjoy collecting well-crafted beverages of diverse contents and origins.


AK: 5. When and where were you happiest?

MU: Typically in the third week after moving to a new country. The first two weeks can be nervous and uncertain, but the feeling of empowerment quickly outshines any initial worries.

AK: 6. Which talent would you most like to have?

MU: When I was in school I always wanted to be musically talented, but that desire has waned. Today I’m more impressed by people who excel at predicting others’ thoughts.


AK: 7. If you could change one thing about yourself, what would it be?

MU: It wouldn’t be disadvantageous to wake up every morning perfectly rested and happy, perhaps humming a cheerful tune.


AK: 8. What do you consider your greatest achievement?

MU: Of the large projects it must be academic results. For other types of activities I’d say moving to Nice without housing or job to try out the life in Côte d'Azur during summer 2009. It was fun creating a life with new employment, friends, and colleagues from scratch with no links to past experiences.

Marcus presenting on self-driving car technology

AK: 9. What is your favourite occupation?

MU: I very much enjoy studying, and especially in official format with tough targets. It may appear weird to most people, but I really do enjoy sitting exams and taking tests. Topics can be diverse and have included Business, Artificial Intelligence, French, Spanish, Wind Power, Programming, and Mathematics. My most recent obsession is learning, and teaching, about Self-Driving Car technology.


AK: 10. What is your most marked characteristic?

MU: Thoughtfulness. Perhaps. Let me think...


AK: 11. What do you most value in your friends?

MU: I am lucky to have friends from age 5 that are still incredibly close. You cannot beat the trust and loyalty that have formed during decades of friendship.


AK: 12. Who are your favourite writers?

MU: Christopher Hitchens. Not only for writing. Hitchens’ answers in debates and interviews humbles any mind.


AK: 13. Who is your hero in real life?

MU: Bill Gates. Obviously great mind in entrepreneurship and technology. Now more importantly the global leader in philanthropy. Not only as a personal donor, but also in improving quantified analysis in measuring positive outcomes. In addition, he has inspired fellow billionaires to commit their wealth to an optimized cause. Very few individuals have been close to such a profound effect on global health.


AK: 14. What is your motto?

MU: “If something is important enough, even if the odds are against you, you should still do it” - Elon


AK: Excellent! Thank you very much Marcus

Bill Gates